Shaping your brand voice, word by word.
It's something you've been told to do for years, as far back as your high school English classes: Define your voice. Voice is sometimes talked about as some ineffable je ne sais quoi. It's something that's felt more than defined.
But in reality, voice—the elements of personality that make a brand or person so distinctly themselves—can and should be defined. Voice can have a huge impact on how much consumers trust or care about a brand. And that matters, because customers are far more likely to spend money with a reliable brand than an unreliable one.
Becky helps you define, shape and sustain your voice, crafting consistency and scalability for growth.